Fairness of Pricing Decisions

Our research investigated pricing policies of fast-food restaurants in predominantly black neighborhoods. We argue that the lack of monitoring of franchisees’ pricing policies leads to higher prices. Results indicate that franchisees are significantly more likely than company-owned outlets to charge...

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Bibliographic Details
Authors: Graddy, Kathryn (Author) ; Robertson, Diana C. (Author)
Format: Electronic Article
Language:English
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Published: Cambridge Univ. Press 1999
In: Business ethics quarterly
Year: 1999, Volume: 9, Issue: 2, Pages: 225-243
Online Access: Volltext (JSTOR)
Volltext (lizenzpflichtig)
Volltext (lizenzpflichtig)