Motivational Appeal in Normative Theories of Enterprise

This essay examines how normative theories of enterprise can be strengthened by incorporating the empirical study of motivation into the theory-development process. The link between moral conduct and motivation in the literature is reviewed, the framework for Motivational Appeal Analysis introduced...

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Bibliographic Details
Main Author: Vidaver-Cohen, Deborah (Author)
Format: Electronic Article
Language:English
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Published: Cambridge Univ. Press 1998
In: Business ethics quarterly
Year: 1998, Volume: 8, Issue: 3, Pages: 385-407
Online Access: Volltext (JSTOR)
Volltext (lizenzpflichtig)
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