Rescuing the Baby from the Triple-Bottom-Line Bathwater: A Reply to Pava

We respond to Moses Pava's defense of the “Triple Bottom Line” (3BL) concept against our earlier criticisms. We argue that, pace Pava, the multiplicity of measures (and units of measure) that go into evaluating ethical performance cannot reasonably be compared to the handful of standard methods...

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Bibliographic Details
Authors: MacDonald, Chris (Author) ; Norman, Wayne (Author)
Format: Electronic Article
Language:English
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Published: Cambridge Univ. Press 2007
In: Business ethics quarterly
Year: 2007, Volume: 17, Issue: 1, Pages: 111-114
Online Access: Volltext (JSTOR)
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