The Everything Cult: Multiphrenic Faith and the QAnon Movement

This article undertakes an analysis of QAnon marketing and metaphysics through a holistic lens of mediatization theory and medium theory. It proposes a means of understanding the movement as an example of mediatization in the sense of a social environment in which behavior comes to resemble the logi...

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Bibliographic Details
Main Author: Hughes, Brian (Author)
Format: Electronic Article
Language:English
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Published: Brill 2022
In: Journal of religion, media and digital culture
Year: 2022, Volume: 11, Issue: 1, Pages: 12-32
Standardized Subjects / Keyword chains:B QAnon conspiracy theory / Quasi-religion / New media / Marketing / Group dynamics
IxTheo Classification:AD Sociology of religion; religious policy
AE Psychology of religion
AZ New religious movements
NBL Doctrine of Predestination
NBQ Eschatology
NCA Ethics
RJ Mission; missiology
ZG Media studies; Digital media; Communication studies
Further subjects:B Conspiracy
B Extremism
B Digital Media
B Religion
B QAnon conspiracy theory
B Marketing
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