Strictly for Evangelical Parenting Support? The Case of Mothers of Preschoolers (MOPS)
Parenting poses a unique set of opportunities and challenges for both mothers who work for pay and for those who stay at home across the United States today. Specific types of “work-family” mothers’ groups have thus emerged as a way for these parents to provide support, information, and advocacy to...
Main Author: | |
---|---|
Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
Sage Publications
2012
|
In: |
Review of religious research
Year: 2012, Volume: 54, Issue: 4, Pages: 421-444 |
Further subjects: | B
Support groups for mothers
B Christian parenting B boundary work B Organizational presentation of self B Marketing |
Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
Parallel Edition: | Non-electronic
|
MARC
LEADER | 00000naa a22000002 4500 | ||
---|---|---|---|
001 | 1822418798 | ||
003 | DE-627 | ||
005 | 20221115052729.0 | ||
007 | cr uuu---uuuuu | ||
008 | 221115s2012 xx |||||o 00| ||eng c | ||
024 | 7 | |a 10.1007/s13644-012-0082-1 |2 doi | |
035 | |a (DE-627)1822418798 | ||
035 | |a (DE-599)KXP1822418798 | ||
040 | |a DE-627 |b ger |c DE-627 |e rda | ||
041 | |a eng | ||
084 | |a 0 |2 ssgn | ||
100 | 1 | |a Crowley, Jocelyn Elise |e VerfasserIn |4 aut | |
245 | 1 | 0 | |a Strictly for Evangelical Parenting Support? The Case of Mothers of Preschoolers (MOPS) |
264 | 1 | |c 2012 | |
336 | |a Text |b txt |2 rdacontent | ||
337 | |a Computermedien |b c |2 rdamedia | ||
338 | |a Online-Ressource |b cr |2 rdacarrier | ||
520 | |a Parenting poses a unique set of opportunities and challenges for both mothers who work for pay and for those who stay at home across the United States today. Specific types of “work-family” mothers’ groups have thus emerged as a way for these parents to provide support, information, and advocacy to one another in friendly communities. This study analyzes the boundary work undertaken by one national Christian mothers’ group, Mothers of Preschoolers (MOPS), to maximize its membership base and distinguish it from other work-family mothers’ organizations. In this article, I first probe how MOPS engages in a particular presentation of self that I call “open evangelism” to market its organization. Open evangelism combines both an open (nonreligious) and evangelical philosophy to appeal to a diversity of mothers across the country. I then use data collected from 25 in-depth interviews with MOPS members in 2009 in order to assess if and how this open evangelism is, in fact, experienced by members at the chapter level. I find that both open and evangelical themes emerge when members describe the benefits that they receive from joining the group and the challenges presented by parenthood, thereby suggesting that MOPS is successful in its self-presentation. I conclude with MOPS’ prospects for survival and growth in the competitive world of both religious and nonreligious mothers’ organizations. | ||
601 | |a Evangeliar | ||
650 | 4 | |a Marketing | |
650 | 4 | |a boundary work | |
650 | 4 | |a Organizational presentation of self | |
650 | 4 | |a Support groups for mothers | |
650 | 4 | |a Christian parenting | |
773 | 0 | 8 | |i Enthalten in |t Review of religious research |d London : Sage Publications, 1959 |g 54(2012), 4, Seite 421-444 |h Online-Ressource |w (DE-627)362776326 |w (DE-600)2100833-4 |w (DE-576)257192638 |x 2211-4866 |7 nnns |
773 | 1 | 8 | |g volume:54 |g year:2012 |g number:4 |g pages:421-444 |
776 | |i Erscheint auch als |n Druckausgabe |w (DE-627)1631842129 |k Non-Electronic | ||
856 | |3 Volltext |u http://www.jstor.org/stable/41940802 |x JSTOR | ||
856 | 4 | 0 | |u https://doi.org/10.1007/s13644-012-0082-1 |x Resolving-System |z lizenzpflichtig |3 Volltext |
935 | |a mteo | ||
951 | |a AR | ||
ELC | |a 1 | ||
ITA | |a 1 |t 1 | ||
LOK | |0 000 xxxxxcx a22 zn 4500 | ||
LOK | |0 001 4211062174 | ||
LOK | |0 003 DE-627 | ||
LOK | |0 004 1822418798 | ||
LOK | |0 005 20221115052729 | ||
LOK | |0 008 221115||||||||||||||||ger||||||| | ||
LOK | |0 035 |a (DE-Tue135)IxTheo#2022-09-29#99B01A847C51D446C48A6AC76489D12B180B9E05 | ||
LOK | |0 040 |a DE-Tue135 |c DE-627 |d DE-Tue135 | ||
LOK | |0 092 |o n | ||
LOK | |0 852 |a DE-Tue135 | ||
LOK | |0 852 1 |9 00 | ||
LOK | |0 866 |x JSTOR#http://www.jstor.org/stable/41940802 | ||
LOK | |0 935 |a ixzs |a ixrk |a zota | ||
ORI | |a SA-MARC-ixtheoa001.raw | ||
REL | |a 1 | ||
STA | 0 | 0 | |a Marketing |
STB | 0 | 0 | |a Marketing,Mercatique,Mercatique,Marketing |
STC | 0 | 0 | |a Marketing |
STD | 0 | 0 | |a Marketing |
STE | 0 | 0 | |a 巿场营销,营销,巿场营销 |
STF | 0 | 0 | |a 巿場營銷,營銷,巿場行銷 |
STG | 0 | 0 | |a Marketing |
STH | 0 | 0 | |a Маркетинг |
STI | 0 | 0 | |a Μάρκετινγκ,Marketing |
SUB | |a REL | ||
SYE | 0 | 0 | |a Absatzwirtschaft,Konsumgütermarketing,Marketingpolitik,Verbrauchsgütermarketing,Absatzpolitik,Absatzplanung,Verkaufsplanung,Absatzwirtschaft,Konsumgütermarketing,Marketingpolitik,Verbrauchsgut,Verbrauchsgütermarketing,Absatzpolitik,Absatzplanung,Verkaufsplanung |