A Taxonomy of Church Marketing Strategy Types
Strategy types or groupings provide a unique way of studying strategic issues. An underutilized application of strategic typing is in the nonprofit area, particularly with churches. A major decision area for churches relates to the strategy that determines the programs and ministries for the church...
| Authors: | ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Sage Publications
2004
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| In: |
Review of religious research
Year: 2004, Volume: 46, Issue: 2, Pages: 132-149 |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| Parallel Edition: | Non-electronic
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