The Use of Marketing Techniques by Churches: A National Survey
In spite of misunderstandings regarding the purpose of marketing and marketing techniques, marketing by churches is becoming more prevalent in the U.S. today. This paper presents the findings from a national study involving 290 clergy of various denominations and 261 of the general public. Their vie...
| Main Author: | |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Sage Publications
1989
|
| In: |
Review of religious research
Year: 1989, Volume: 31, Issue: 2, Pages: 175-182 |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |