Asking the "Born-Again" Question
Concern about respondent misinterpretation of a "born-again" Christian question in a telephone survey lead us to examine alternative phrasings of this question in three additional, split-ballot, statewide surveys. All three yielded "born-again" percentages in response to one ques...
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| Format: | Electronic Article |
| Language: | English |
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| Published: |
Springer
1988
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| In: |
Review of religious research
Year: 1988, Volume: 30, Issue: 1, Pages: 33-39 |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| Parallel Edition: | Non-electronic
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| 520 | |a Concern about respondent misinterpretation of a "born-again" Christian question in a telephone survey lead us to examine alternative phrasings of this question in three additional, split-ballot, statewide surveys. All three yielded "born-again" percentages in response to one question phrasing that were three times as high as those yielded by the alternative phrasing. The percentage difference was consistently distributed in subgroup comparisons across numerous political, sociodemographic, and attitudinal variables. A speculation about the root of the measurement validity problem is discussed. | ||
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