Religion and the Rhetoric of the Mass Media
Using content-analytic procedures, the authors investigate how American religion has been defined, described, and given "social reality" via mass communication. Six hundred and forty-eight religion sections appearing in Time magazine between 1947 and 1976 were analyzed in several ways. Sta...
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| Format: | Electronic Article |
| Language: | English |
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Springer
1980
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| In: |
Review of religious research
Year: 1980, Volume: 21, Issue: 3, Pages: 256-275 |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
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| 520 | |a Using content-analytic procedures, the authors investigate how American religion has been defined, described, and given "social reality" via mass communication. Six hundred and forty-eight religion sections appearing in Time magazine between 1947 and 1976 were analyzed in several ways. Statistical treatment of the data revealed that (1) religion is depicted as a conflict-ridden human enterprise, (2) denominational stereotypes and geographical biases affect media coverage of religion, and (3) media-based portrayals of religion differ sharply from demographic and sociological facts. Five conventional explanations of these data are discussed, but a sixth--a rhetorical understanding of mass communication activities--is preferred. | ||
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