Measuring the Effectiveness of a Communication
The author here presents a simple method of testing the effectiveness of a communication using a simulated pretest-posttest design. In the particular communication package studied, the intent was to effect an increase in knowledge of local pastors about the denomination's program in behalf of r...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Sage Publications
1973
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| In: |
Review of religious research
Year: 1973, Volume: 14, Issue: 2, Pages: 117-124 |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |