Sephora's Starter Witch Kit: Identity Construction through Social Media Protests of Commodified Religion
In late summer 2018, beauty chain Sephora announced the release of a "Starter Witch Kit" in collaboration with fragrance company Pinrose. By September, Sephora announced it was cancelling the product after receiving extensive criticism on social media, particularly from Modern Witches. Thi...
| Main Author: | |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
University of Californiarnia Press
2022
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| In: |
Nova religio
Year: 2022, Volume: 25, Issue: 3, Pages: 87-112 |
| Standardized Subjects / Keyword chains: | B
Neopaganism
/ Online community
/ Debate
/ Cultural appropriation
/ Commercialization
/ Legitimation
/ Authenticity
/ Religious community
/ Identity development
|
| IxTheo Classification: | AD Sociology of religion; religious policy AG Religious life; material religion AZ New religious movements NCE Business ethics ZG Media studies; Digital media; Communication studies |
| Further subjects: | B
Modern Witchcraft
B cultural appropriation B Social media B Twitter B commercialization B Contemporary Paganism B Commodification |
| Online Access: |
Presumably Free Access Volltext (lizenzpflichtig) |
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| 520 | |a In late summer 2018, beauty chain Sephora announced the release of a "Starter Witch Kit" in collaboration with fragrance company Pinrose. By September, Sephora announced it was cancelling the product after receiving extensive criticism on social media, particularly from Modern Witches. This article examines the uproar surrounding Sephora's Starter Witch Kit as it played out on Twitter. The debate on Twitter included Witches protesting the appropriation and commodification of their sacred traditions, as well as outsiders who questioned the right of Witches to complain about spiritual theft. This Twitter debate was an opportunity for Modern Witches to substantiate and legitimize their identities as Witches. Witches distinguished their identities as "authentic" by mocking certain products and consumers, and demarcated practices/traditions as distinctive of Witchcraft by calling them sacred. By accusing Sephora of spiritual theft, Witches also largely elided their own engagement with appropriation from religious traditions. | ||
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| STB | 0 | 0 | |a Appropriation culturelle,Authenticité,Commercialisation,Communauté religieuse,Communauté virtuelle,Débat,Développement de l'Identité,Légitimation,Néopaganisme,Réseaux sociaux,Médias sociaux,Twitter |
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| STE | 0 | 0 | |a 合法化,正当化,商业化,商品化,新异教主义,真实性,虚拟小区,计算机社群,电子社群,身份发展,辨论,争论 |
| STF | 0 | 0 | |a Twitter,合法化,正當化,商業化,商品化,新異教主義,真實性,虛擬社區,電腦社群,電子社群,身份發展,辨論,爭論 |
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| STH | 0 | 0 | |a Аутентичность,Дебаты,Интернет-сообщество,Коммерциализация,Легитимация,Неоязычество,Развитие личности,Религиозная община,Социальные медиа,Твиттер |
| STI | 0 | 0 | |a Online κοινότητα,Twitter (πλατφόρμα λογισμικού),Ανάπτυξη της ταυτότητας,Αυθεντικότητα,Γνησιότητα,Δημόσια συζήτηση,Εμπορευματοποίηση,Θρησκευτική κοινότητα,Μέσα κοινωνικής δικτύωσης,Social media,Νεοπαγανισμός,Σύγχρονος Παγανισμός,Νεο-Παγανισμός,Νομιμοποίηση |
| SUB | |a REL | ||
| SYE | 0 | 0 | |a X , Soziale Medien |
| SYG | 0 | 0 | |a Neopaganismus , Onlinecommunity,Online community,Onlinegemeinde,Virtuelle Gemeinschaft,Soziales Netzwerk , Debattieren , Cultural appropriation , Ökonomisierung , Legitimierung , Religiöse Gemeinschaften , Identität,Identitätsentfaltung,Identitätsbildung |