The advertising of doctors' services

Medicine is unique among professions and trades, offering a 'product' which is unlike any other. The consequences for patients of being attracted by misleading information to an inappropriate doctor or service are such as to demand special restrictions on the advertising of doctors' s...

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Bibliographic Details
Main Author: Irvine, D. H. (Author)
Format: Electronic Article
Language:English
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Published: BMJ Publ. 1991
In: Journal of medical ethics
Year: 1991, Volume: 17, Issue: 1, Pages: 35-40
Online Access: Volltext (JSTOR)
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