Marketing Pastoral Counseling
Identifies, suggests understandings, and illustrates applications of marketing principles as they relate to pastoral counseling services. Describes four approaches to marketing pastoral counseling—traditional, educational, marketing, and fund raising—and gives illustrations of each. A director of an...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
1984
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| In: |
The Journal of pastoral care
Year: 1984, Volume: 38, Issue: 4, Pages: 274-282 |
| Online Access: |
Volltext (lizenzpflichtig) |
| Parallel Edition: | Non-electronic
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| Summary: | Identifies, suggests understandings, and illustrates applications of marketing principles as they relate to pastoral counseling services. Describes four approaches to marketing pastoral counseling—traditional, educational, marketing, and fund raising—and gives illustrations of each. A director of an established pastoral counseling center responds to the article in terms of “high density” and “low density” principles and suggests that strategies which emulate the medical model may need to be re-examined by contemporary pastoral counselors. |
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| Contains: | Enthalten in: The Journal of pastoral care
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| Persistent identifiers: | DOI: 10.1177/002234098403800404 |