Bland Christianity: The Secular Marketing Strategies of Urban Church Plants
This article analyzes how the recent marketing campaigns of three Boston church plant communities reflect the straight-forward design style of direct-to-consumer “blands,” like Harry’s razors or Casper mattresses. While this hip and simple approach has brought success to companies looking to stand o...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Routledge, Taylor and Francis Group
2022
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| In: |
Journal of media and religion
Year: 2022, Volume: 21, Issue: 3, Pages: 139-154 |
| Standardized Subjects / Keyword chains: | B
Boston, Mass.
/ Marketing strategy
/ Minimal Design
/ Congregation
/ Evangelization
/ History 2018-2022
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| IxTheo Classification: | CE Christian art CH Christianity and Society KAJ Church history 1914-; recent history KBQ North America KDG Free church RH Evangelization; Christian media ZG Media studies; Digital media; Communication studies |
| Online Access: |
Volltext (lizenzpflichtig) |