Finding brands and not losing your religion?: exploring the relationship between brand engagement in self-concept and religious commitment
| Authors: | ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
International Association of Management, Spirituality & Religion
2021
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| In: |
Journal of management, spirituality & religion
Year: 2021, Volume: 18, Issue: 3, Pages: 201-217 |
| IxTheo Classification: | AE Psychology of religion AG Religious life; material religion KBK Europe (East) |
| Further subjects: | B
brand engagement in self-concept
B grandiose narcissism B Aufsatz in Zeitschrift B Religious Commitment |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
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