Be a V-Star!: Dhammakāya Programs to Cultivate Virtue in Thailand’s Youth

The Dhammakāya Temple (Wat Phra Thammakai) in Pathum Thani, Thailand has emerged as one of Buddhism’s largest new religious movements over the past fifty years. The Temple’s phenomenal growth has been linked to its leadership’s ability to apply traditional narratives of merit-making and ethical prac...

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Bibliographic Details
Main Author: Scott, Rachelle M. (Author)
Format: Electronic Article
Language:English
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Published: [publisher not identified] 2021
In: Journal of global buddhism
Year: 2021, Volume: 22, Issue: 2, Pages: 290-305
Standardized Subjects / Keyword chains:B Pathum Thani / Dhammakāya Movement / Teenagers / Event / Television for young people / Evangelization / History 1970-2021
IxTheo Classification:AG Religious life; material religion
AH Religious education
AZ New religious movements
BL Buddhism
KBM Asia
KCA Monasticism; religious orders
RA Practical theology
RH Evangelization; Christian media
TK Recent history
ZG Media studies; Digital media; Communication studies
Further subjects:B Dhamma Media Channel (DMC)
B Dhammakāya Temple
B Wat Phra Thammakai
B Dhammadāyāda
B Dhamma-heir Program
B V-Star
B Thailand
B Mañgala-sutta
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520 |a The Dhammakāya Temple (Wat Phra Thammakai) in Pathum Thani, Thailand has emerged as one of Buddhism’s largest new religious movements over the past fifty years. The Temple’s phenomenal growth has been linked to its leadership’s ability to apply traditional narratives of merit-making and ethical practice to Dhammakāya fundraising and to promote a distinct form of meditation practice perfectly suited to contemporary life for practitioners of all ages. The Temple has promoted youth initiatives since its founding, and the success of these programs may be one factor in the Temple’s growth over the past decades. This article will examine some of these Dhammakāya youth-oriented religious programs, from temporary ordinations, dhamma quizzes, and student retreats to animated television programming and its "V-Star Change the World" events, and suggest that these youth initiatives have remained a popular vehicle for support and recruitment despite numerous criticisms and scandals over the past decades. 
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