An Integrated Model of Ethical Decision-making: a Proposed Pedagogical Framework for a Marketing Ethics Curriculum
This paper presents an integrated model ofethical decision-making in marketing thatincorporates teleological, deontological andexistential theory. First, this frameworkprovides a descriptive model, which enables thedecision-maker to evaluate each step of thedecision-making process from three dispara...
| Authors: | ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2002
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| In: |
Teaching business ethics
Year: 2002, Volume: 6, Issue: 2, Pages: 245-268 |
| Further subjects: | B
Ethical Decision
B Normative Theory B Integrate Model B Ethical Situation B Descriptive Model |
| Online Access: |
Volltext (lizenzpflichtig) |
