RT Article
T1 An Integrated Model of Ethical Decision-making: a Proposed Pedagogical Framework for a Marketing Ethics Curriculum
JF Teaching business ethics
VO 6
IS 2
SP 245
OP 268
A1 Agarwal, James
A1 Malloy, David Cruise
A2 Malloy, David Cruise
LA English
YR 2002
UL https://ixtheo.de/Record/1801633355
AB This paper presents an integrated model ofethical decision-making in marketing thatincorporates teleological, deontological andexistential theory. First, this frameworkprovides a descriptive model, which enables thedecision-maker to evaluate each step of thedecision-making process from three disparateperspectives in order to ensure a morecomprehensive ethical decision – that is, onewhich is good, right, and authentic. A set ofmoderating factors that influence the processand the outcome of the ethical decision-makingprocess is also identified. Second, we proposea pedagogical framework in developing a set ofmodules for a course curriculum on ethicaldecision-making in marketing. It has beenargued that the approaches to teachingmarketing ethics have traditionally been basedupon normative theories and that students ofmarketing ethics have been deprived of theopportunity to personalize their value systemsin ethical situations. Our proposed integratedframework allows for the student to applypersonal values to bear on the decision contextsince existentialism, at the core foundation,is really a theory of choice.
K1 Ethical Situation
K1 Normative Theory
K1 Ethical Decision
K1 Descriptive Model
K1 Integrate Model
DO 10.1023/A:1015225623047