Ethics and the Business of Children's Public Television Programming
While a great deal has been written condemningcommercial children's television programming,merchandising, and advertising, children'sprogramming on the Public Broadcasting System(PBS) has largely escaped scrutiny. PBSchildren's programming has generally been cededthe higher moral grou...
| Auteur principal: | |
|---|---|
| Type de support: | Électronique Article |
| Langue: | Anglais |
| Vérifier la disponibilité: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Publié: |
2002
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| Dans: |
Teaching business ethics
Année: 2002, Volume: 6, Numéro: 1, Pages: 73-81 |
| Sujets non-standardisés: | B
PBS
B Ethics B Television B Children B merchandising B Marketing |
| Accès en ligne: |
Volltext (lizenzpflichtig) |
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| 520 | |a While a great deal has been written condemningcommercial children's television programming,merchandising, and advertising, children'sprogramming on the Public Broadcasting System(PBS) has largely escaped scrutiny. PBSchildren's programming has generally been cededthe higher moral ground in the debate about theethics of marketing to children via televisionprogramming. With recent cut backs in fundingto public television, revenue raising hasbecome a matter of survival for public TV. Hasthe overwhelming onslaught of children's publicTV merchandising sacrificed the moral trust ofthe viewing public? This paper examines themerchandising of ``educational'' television froman ethical perspective. | ||
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