Need for Approval in Low-Context and High-Context Cultures: A Communications Approach to Cross-Cultural Ethics

International business transactions are commonly subject to misunderstanding with respect to truth telling and promise keeping. This paper argues that cultural differences in contexting contribute greatly to these misunderstandings. This study finds support for the hypothesis that the individual-lev...

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Bibliographic Details
Authors: Dozier, Janelle Brinker (Author) ; Husted, Bryan W. (Author) ; Mcmahon, J. Timothy (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 1998
In: Teaching business ethics
Year: 1998, Volume: 2, Issue: 2, Pages: 111-125
Further subjects:B contexting
B Social Desirability
B cross-cultural ethics
Online Access: Volltext (lizenzpflichtig)