Need for Approval in Low-Context and High-Context Cultures: A Communications Approach to Cross-Cultural Ethics
International business transactions are commonly subject to misunderstanding with respect to truth telling and promise keeping. This paper argues that cultural differences in contexting contribute greatly to these misunderstandings. This study finds support for the hypothesis that the individual-lev...
Authors: | ; ; |
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Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
Springer Science + Business Media B. V
1998
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In: |
Teaching business ethics
Year: 1998, Volume: 2, Issue: 2, Pages: 111-125 |
Further subjects: | B
contexting
B Social Desirability B cross-cultural ethics |
Online Access: |
Volltext (lizenzpflichtig) |