Consumer's Attitude and Retailers' Images in Creating Store Choice. A Study of Two Different Sides of the Same Story
The determinants of store choice on the part of the consumer are complex. Our study indicates that consumers find the issues relevant to store choice as lacking in quality and certainly not congruent nor tangential to the retail marketing concept. As our model shows, perceptions are developed throug...
| Authors: | ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Proquest
2001
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| In: |
International journal of value-based management
Year: 2001, Volume: 14, Issue: 3, Pages: 205-221 |
| Further subjects: | B
Perceptions
B store choice B Complexity |
| Online Access: |
Volltext (lizenzpflichtig) |