The new age of ethical marketing for the 21st century

The premise of this paper is that the strong trends toward ever increasing centralization in the agricultural producing sector of the United States in the 1980s will exacerbate in the middle-to-late 1990s. This, in turn, will lead to both radical changes in the consumer movement by the year 2000, an...

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Bibliographic Details
Authors: Halpern, David (Author) ; Peskin, Myron I. (Author)
Format: Electronic Article
Language:English
Check availability: HBZ Gateway
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Published: 1993
In: International journal of value-based management
Year: 1993, Volume: 6, Issue: 1, Pages: 41-48
Further subjects:B Synthetic Food
B Agrarian Sector
B Marketing Profession
B Strengthened Version
B High Ethical Standard
Online Access: Volltext (lizenzpflichtig)