Is femvertising the new greenwashing?: examining corporate commitment to gender equality
This study examined the potential for a new area of corporate social responsibility (CSR) washing: gender equality. Companies are increasingly recognized for advertisements promoting gender equality, termed "femvertisements." However, it is unclear whether companies that win femvertising a...
| Authors: | ; ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
2022
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| In: |
Journal of business ethics
Year: 2022, Volume: 177, Issue: 3, Pages: 491-505 |
| Further subjects: | B
Corporate social responsibility
B CSR-washing B Femvertising B CSR advertising B Aufsatz in Zeitschrift B Corporate hypocrisy |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |