RT Article
T1 Adonai/Adidas T-Shirt
JF Conversations
A1 Grant, Anne
LA English
YR 2014
UL https://ixtheo.de/Record/180121445X
AB The t-shirt’s appropriation of a multinational sportswear corporation’s logo into a sacred Hebrew name for God could be simply a clever play on words, but a more critical approach might take into account the commodification of this sacred name for the deity and its subsequent selling in the marketplace for profit.
K1 Judaism
K1 Apparel
K1 Adidas
K1 Commercialism
K1 Clothing
K1 Globalization
DO 10.22332/con.obj.2014.49