Tourist’s Motivation and Behavioural Intention to Visit a Religious Buddhist Site: A Case Study of Bodhgaya
The purpose of this study is to identify the motivation factors and investigate their impact on the behavioural intention of pilgrims at Bodhgaya, one of the most prominent Buddhist religious sites in India. To achieve this objective, 28 religious motivational items were identified based on previous...
| Authors: | ; ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Dublin Institute of Technology
2021
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| In: |
The international journal of religious tourism and pilgrimage
Year: 2021, Volume: 8, Issue: 8, Pages: 42-56 |
| Standardized Subjects / Keyword chains: | B
Bodh Gaya
/ Buddhism
/ Spiritual tourism
/ Pilgrimage
/ Pilgrim
/ Motivation
/ Behavior
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| IxTheo Classification: | AD Sociology of religion; religious policy AE Psychology of religion AG Religious life; material religion BL Buddhism KBM Asia |
| Further subjects: | B
pilgrimage religious tourism
B Motivation B Behavioural Intention B Bodhgaya B Buddhist sites |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| Summary: | The purpose of this study is to identify the motivation factors and investigate their impact on the behavioural intention of pilgrims at Bodhgaya, one of the most prominent Buddhist religious sites in India. To achieve this objective, 28 religious motivational items were identified based on previous studies and subjected to exploratory factor analysis (EFA). The EFA resulted in a three-factor model, which was further tested using confirmatory factor analysis. The identified religious motivational factors were religious belief, service quality and history, architecture and cultural aspects of religious sites. The role of these motivational factors and their influence on behavioural intention was further tested using structural equation modelling. The findings of the study reveal that service quality is a primary motivational factor affecting behavioural intention of religious tourists at Bodhgaya, followed by religious belief. However, history, architecture, and cultural aspects of Bodhgaya had no significant influence on behavioural intention of tourists. The study recommends that service providers at this destination need to pay more attention to enhancing service quality. |
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| ISSN: | 2009-7379 |
| Contains: | Enthalten in: The international journal of religious tourism and pilgrimage
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| Persistent identifiers: | DOI: 10.21427/w52e-5737 |