Oral Roberts: A Religious Innovator
The religious economy paradigm sees churches as firms, pastors as marketers, and church members as consumers whose tastes shape the goods and services the ministers offer. Religious innovators operate within this framework as suppliers who thrive because they react quickly to changing cultural and s...
| 主要作者: | |
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| 格式: | 電子 Article |
| 語言: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| 出版: |
2022
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| In: |
Pneuma
Year: 2022, 卷: 44, 發布: 1, Pages: 83-99 |
| IxTheo Classification: | CD Christianity and Culture CH Christianity and Society KAJ Church history 1914-; recent history KBQ North America KDG Free church RB Church office; congregation |
| Further subjects: | B
Oral Roberts
B religious economy B religious marketplace B religious innovator |
| 在線閱讀: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| 總結: | The religious economy paradigm sees churches as firms, pastors as marketers, and church members as consumers whose tastes shape the goods and services the ministers offer. Religious innovators operate within this framework as suppliers who thrive because they react quickly to changing cultural and social conditions. This article argues that Oral Roberts was a religious innovator who operated and thrived within this environment because he quickly reacted to changing cultural and social conditions and resourcefully supplied and packaged his spiritual products in ways that resonated with his followers’ needs and tastes. |
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| ISSN: | 1570-0747 |
| Contains: | Enthalten in: Pneuma
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| Persistent identifiers: | DOI: 10.1163/15700747-bja10034 |
