Oral Roberts: A Religious Innovator
The religious economy paradigm sees churches as firms, pastors as marketers, and church members as consumers whose tastes shape the goods and services the ministers offer. Religious innovators operate within this framework as suppliers who thrive because they react quickly to changing cultural and s...
| Главный автор: | |
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| Формат: | Электронный ресурс Статья |
| Язык: | Английский |
| Проверить наличие: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Опубликовано: |
2022
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| В: |
Pneuma
Год: 2022, Том: 44, Выпуск: 1, Страницы: 83-99 |
| Индексация IxTheo: | CD Христианство и культура CH Христианство и общество KAJ Новейшее время KBQ Северная Америка KDG Свободная церковь RB Священнослужители |
| Другие ключевые слова: | B
Oral Roberts
B religious economy B religious marketplace B religious innovator |
| Online-ссылка: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| Итог: | The religious economy paradigm sees churches as firms, pastors as marketers, and church members as consumers whose tastes shape the goods and services the ministers offer. Religious innovators operate within this framework as suppliers who thrive because they react quickly to changing cultural and social conditions. This article argues that Oral Roberts was a religious innovator who operated and thrived within this environment because he quickly reacted to changing cultural and social conditions and resourcefully supplied and packaged his spiritual products in ways that resonated with his followers’ needs and tastes. |
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| ISSN: | 1570-0747 |
| Второстепенные работы: | Enthalten in: Pneuma
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| Persistent identifiers: | DOI: 10.1163/15700747-bja10034 |
