A new understanding of marketing and "doing good": marketing's power in the TMT and corporate social responsibility
The traditional understanding of corporate social responsibility (CSR) has largely been focused on its downstream performance implications, particularly its associations with firms’ customer market metrics such as customer loyalty, customer satisfaction and customer co-creation as well as financial...
| Главные авторы: | ; |
|---|---|
| Формат: | Электронный ресурс Статья |
| Язык: | Английский |
| Проверить наличие: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Опубликовано: |
2022
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| В: |
Journal of business ethics
Год: 2022, Том: 176, Выпуск: 1, Страницы: 89-109 |
| Другие ключевые слова: | B
Корпоративная социальная ответственность
B Top management team B Aufsatz in Zeitschrift B Marketing power |
| Online-ссылка: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
