Cure or sell: how do pharmaceutical industry marketers combine their dual mission? : an approach using moral dissonance
Authors: | ; ; |
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Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
Springer
2022
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In: |
Journal of business ethics
Year: 2022, Volume: 175, Issue: 3, Pages: 555-581 |
Further subjects: | B
Marketing practitioner
B Narratives B Moral dissonance B Aufsatz in Zeitschrift B Neutralization Techniques B Pharmaceutical Industry B Self-justifications |
Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
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