Cure or sell: how do pharmaceutical industry marketers combine their dual mission? : an approach using moral dissonance
| Authors: | ; ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
2022
|
| In: |
Journal of business ethics
Year: 2022, Volume: 175, Issue: 3, Pages: 555-581 |
| Further subjects: | B
Marketing practitioner
B Narratives B Moral dissonance B Aufsatz in Zeitschrift B Neutralization Techniques B Pharmaceutical Industry B Self-justifications |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
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