RT Article T1 Practical rationality for pluralists about the good JF Ethical theory and moral practice VO 6 IS 2 SP 161 OP 177 A1 Chappell, Timothy LA English YR 2003 UL https://ixtheo.de/Record/1785692720 AB I argue that if a normative theory of practical rationality is to represent an adequate and coherent response to a plurality of incommensurable goods, it cannot be a maximising theory. It will have to be a theory that recognises two responses to goods as morally licit – promotion and respect – and one as morally illicit – violation. This result has a number of interesting corollaries, some of which I indicate. Perhaps the most interesting is that it makes the existence of a plurality of incommensurable goods incompatible with consequentialism. K1 Practical rationality K1 Normative ethics K1 Incommensurability K1 Deontology K1 Consequentialism K1 Axiology DO 10.1023/A:1024472726317