RT Article T1 Toward an Applied Meaning for Ethics in Business JF Journal of business ethics VO 89 IS 1 SP 139 OP 150 A1 Robin, D. LA English YR 2009 UL https://ixtheo.de/Record/1785673602 AB The field of business ethics has been active for several decades, but it has yet to develop a generally agreed upon applied ethical perspective for the discipline. Academics in business disciplines have developed useful science-based models explaining why business people behave ethically but without a generally accepted definition of ethical behavior. Academics in moral philosophy have attempted to formulate what they believe ethical behavior is, but many seem to ignore or reject the basic mission of business. The purpose of this article is to offer one view of ethics in business that accommodates the mission of business. This purpose is achieved by reviewing the mission of ethics in applied disciplines like business and melding it into the mission of business in capitalistic societies. K1 mission of ethics K1 exchange of values K1 Ethics K1 business mission K1 Business Ethics DO 10.1007/s10551-008-9990-y