Business Unethicality as an Impediment to Consumer Trust: The Moderating Role of Demographic and Cultural Characteristics
The article reports the findings of a study conducted among 387 consumers regarding their perceptions of the unethicality of business practices of firms and how these affect their response behavior, in terms of trust, satisfaction, and loyalty. The study confirmed that high levels of perceived corpo...
| Authors: | ; ; ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
2013
|
| In: |
Journal of business ethics
Year: 2013, Volume: 112, Issue: 3, Pages: 397-415 |
| Further subjects: | B
Business Ethics
B Cultural orientation B Satisfaction B Loyalty B Trust B Consumer demographics |
| Online Access: |
Presumably Free Access Volltext (JSTOR) Volltext (lizenzpflichtig) |