When Suits Meet Roots: The Antecedents and Consequences of Community Engagement Strategy
Understanding firms’ interfaces with the community has become a familiar strategic concern for both firms and non-profit organizations. However, it is still not clear when different community engagement strategies are appropriate or how such strategies might benefit the firm and community. In this r...
| Authors: | ; ; |
|---|---|
| Tipo de documento: | Recurso Electrónico Artigo |
| Idioma: | Inglês |
| Verificar disponibilidade: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Publicado em: |
2010
|
| Em: |
Journal of business ethics
Ano: 2010, Volume: 95, Número: 2, Páginas: 297-318 |
| Outras palavras-chave: | B
social strategy
B social partnerships B community groups B Citizens B Systematic Review B Community engagement B Stakeholder engagement B Corporate Philanthropy |
| Acesso em linha: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
