Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends
Faced with an ever-growing number of ethical marketing issues and uncertainty about the impact of specialized ethics journals, researchers are struggling to keep abreast of developments in the field. In order to address these challenges, our paper provides a comprehensive review of the literature on...
Главные авторы: | ; |
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Формат: | Электронный ресурс Статья |
Язык: | Английский |
Проверить наличие: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Опубликовано: |
Springer Science + Business Media B. V
2010
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В: |
Journal of business ethics
Год: 2010, Том: 93, Выпуск: 1, Страницы: 1-19 |
Другие ключевые слова: | B
Literature Review
B impact factor B marketing ethics B top researchers B top journals |
Online-ссылка: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
Итог: | Faced with an ever-growing number of ethical marketing issues and uncertainty about the impact of specialized ethics journals, researchers are struggling to keep abreast of developments in the field. In order to address these challenges, our paper provides a comprehensive review of the literature on marketing ethics over almost 50 years, offers a citation analysis and develops a unique marketing ethics impact factor (MEIF). We contribute to the field in three important ways. First, we present a state-of-the-art picture of marketing ethics research. This provides an account of the research focus in each decade, assesses the importance of specific topics in the debate and identifies existing research gaps. Second, we identify the most influential papers and researchers in the marketing ethics area. Third, we evaluate the most important journals in terms of their impact on marketing ethics. To this end, we have developed an MEIF. This improves our ability to judge a journal’s influence on this particular sub-discipline. |
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ISSN: | 1573-0697 |
Второстепенные работы: | Enthalten in: Journal of business ethics
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Persistent identifiers: | DOI: 10.1007/s10551-009-0182-1 |