Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends
Faced with an ever-growing number of ethical marketing issues and uncertainty about the impact of specialized ethics journals, researchers are struggling to keep abreast of developments in the field. In order to address these challenges, our paper provides a comprehensive review of the literature on...
| Authors: | ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2010
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| In: |
Journal of business ethics
Year: 2010, Volume: 93, Issue: 1, Pages: 1-19 |
| Further subjects: | B
Literature Review
B impact factor B marketing ethics B top researchers B top journals |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |