The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust
This article proposed four novel constructs – green brand image, green satisfaction, green trust, and green brand equity, and explored the positive relationships between green brand equity and its three drivers – green brand image, green satisfaction, and green trust. The object of this research stu...
Published in: | Journal of business ethics |
---|---|
Main Author: | |
Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
Springer Science + Business Media B. V
2010
|
In: |
Journal of business ethics
|
Further subjects: | B
Green trust
B Green brand equity B green satisfaction B Green marketing B Green brand image |
Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |