It’s a Matter of Principle: The Role of Personal Values in Investment Decisions

We investigate the role of personal values in an investment decision in a controlled experimental setting. Participants were asked to choose an investment in a bond issued by a tobacco company or a bond issued by a non-tobacco company that offered an equal or sometimes lower yield. We then surveyed...

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Bibliographic Details
Authors: Pasewark, William R. (Author) ; Riley, Mark E. (Author)
Format: Electronic Article
Language:English
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Published: Springer 2010
In: Journal of business ethics
Year: 2010, Volume: 93, Issue: 2, Pages: 237-253
Further subjects:B Socially Responsible Investing
B personal values
B Investment
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