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Nike. McDonald’s Apple. These companies and many others invest millions of dollars each year protecting that one thing that distinguishes them in the marketplace – a trademark. A company’s trademark is the symbol that allows consumers to know that they are dealing with a particular company. This art...

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Autori: Chumney, Wade M. (Autore) ; Cowart, Tammy W. (Autore)
Tipo di documento: Elettronico Articolo
Lingua:Inglese
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Pubblicazione: Springer Science + Business Media B. V 2010
In: Journal of business ethics
Anno: 2010, Volume: 93, Fascicolo: 3, Pagine: 471-482
Altre parole chiave:B Ethics
B Law
B Utilitarianism
B Justice Theory
B Trademarks
B Stakeholders
Accesso online: Volltext (JSTOR)
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Riepilogo:Nike. McDonald’s Apple. These companies and many others invest millions of dollars each year protecting that one thing that distinguishes them in the marketplace – a trademark. A company’s trademark is the symbol that allows consumers to know that they are dealing with a particular company. This article addresses the extent to which some companies will go to obtain and protect a trademark. Specifically, it will address the fight between Cisco and Apple over the iPhone trademark, as both companies took questionable steps in the United States and abroad to obtain rights to the iPhone mark. In addition, the basics of trademark law and ethical theories relevant to trademark law will be addressed.
ISSN:1573-0697
Comprende:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1007/s10551-009-0234-6