Does Relationship Quality Matter in Consumer Ethical Decision Making? Evidence from China
This study explores the linear logic between consumer ethical beliefs (CEBs) and consumer unethical behavior (CUB) in a Chinese context. A relational view helps fill the belief–behavior gap by exploring the moderating role of relationship quality in reducing CUBs. Specifically, when consumers are mo...
Authors: | ; ; |
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Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
Springer Science + Business Media B. V
2009
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In: |
Journal of business ethics
Year: 2009, Volume: 88, Issue: 3, Pages: 483-496 |
Further subjects: | B
consumer unethical behavior
B consumer ethical belief B Relationship quality |
Online Access: |
Volltext (lizenzpflichtig) |