Does Relationship Quality Matter in Consumer Ethical Decision Making? Evidence from China

This study explores the linear logic between consumer ethical beliefs (CEBs) and consumer unethical behavior (CUB) in a Chinese context. A relational view helps fill the belief–behavior gap by exploring the moderating role of relationship quality in reducing CUBs. Specifically, when consumers are mo...

Πλήρης περιγραφή

Αποθηκεύτηκε σε:  
Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς: Liu, Zhiqiang (Συγγραφέας) ; Zeng, Fue (Συγγραφέας) ; Su, Chenting (Συγγραφέας)
Τύπος μέσου: Ηλεκτρονική πηγή Άρθρο
Γλώσσα:Αγγλικά
Έλεγχος διαθεσιμότητας: HBZ Gateway
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Έκδοση: 2009
Στο/Στη: Journal of business ethics
Έτος: 2009, Τόμος: 88, Τεύχος: 3, Σελίδες: 483-496
Άλλες λέξεις-κλειδιά:B consumer unethical behavior
B consumer ethical belief
B Relationship quality
Διαθέσιμο Online: Volltext (lizenzpflichtig)

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