Responsible Ads: A Workable Ideal
Although the societal advantages of responsible advertising are self-evident, no detailed vision of responsible ads exists. Without this vision, stakeholders have no framework for identifying, preventing, and remedying non-conforming ads. To address this problem, the four basic properties of respons...
Main Author: | |
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Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
Springer
2009
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In: |
Journal of business ethics
Year: 2009, Volume: 87, Issue: 2, Pages: 199-210 |
Further subjects: | B
properties of responsible ads
B Philosophical Analysis B Advertising ethics B responsible advertising |
Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |