Business and Marketing Ethics as Professional Ethics. Concepts, Approaches and Typologies
Marketing ethics is normally marketed as a sub-specialization of business ethics. In this paper, marketing ethics serves as an umbrella term for advertising, PR and sales ethics and as an example of professional ethics. To structure the paper, four approaches are distinguished, with a focus on typic...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2002
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| In: |
Journal of business ethics
Year: 2002, Volume: 41, Issue: 1, Pages: 159-177 |
| Further subjects: | B
public relations ethics
B real estate agent ethics B codes of ethics B role morality B marketing ethics B Ethical Climate B business ethics approaches B Professional Ethics B Advertising ethics B moral climate |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |