Business and Marketing Ethics as Professional Ethics. Concepts, Approaches and Typologies

Marketing ethics is normally marketed as a sub-specialization of business ethics. In this paper, marketing ethics serves as an umbrella term for advertising, PR and sales ethics and as an example of professional ethics. To structure the paper, four approaches are distinguished, with a focus on typic...

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Bibliographic Details
Main Author: Brinkmann, Johannes (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 2002
In: Journal of business ethics
Year: 2002, Volume: 41, Issue: 1, Pages: 159-177
Further subjects:B public relations ethics
B real estate agent ethics
B codes of ethics
B role morality
B marketing ethics
B Ethical Climate
B business ethics approaches
B Professional Ethics
B Advertising ethics
B moral climate
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