Is Cross-Cultural Similarity an Indicator of Similar Marketing Ethics?
This study compares Australian marketers with those in the United States along lines that are particular to the study of ethics. The test measured two different moral philosophies, idealism and relativism, and compared perceptions of ethical problems, ethical intentions, and corporate ethical values...
| Authors: | ; ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
2001
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| In: |
Journal of business ethics
Year: 2001, Volume: 32, Issue: 1, Pages: 55-68 |
| Further subjects: | B
Ethical Problem
B Moral Philosophy B United States B Ethical Dilemma B Economic Growth |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |