Character and Virtue Ethics in International Marketing: An Agenda for Managers, Researchers and Educators
This article examines the applicability of character and virtue ethics to international marketing. The historical background of this field, dimensions of virtue ethics and its relationship to other ethical theories are explained. Five core virtues – integrity, fairness, trust, respect and empathy –...
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| 格式: | 电子 文件 |
| 语言: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| 出版: |
1999
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| In: |
Journal of business ethics
Year: 1999, 卷: 18, 发布: 1, Pages: 107-124 |
| Further subjects: | B
International Market
B 巿场营销 B Virtue Ethic B Ethical Theory B Economic Growth |
| 在线阅读: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
| 总结: | This article examines the applicability of character and virtue ethics to international marketing. The historical background of this field, dimensions of virtue ethics and its relationship to other ethical theories are explained. Five core virtues – integrity, fairness, trust, respect and empathy – are suggested as especially relevant for marketing in a multicultural and multinational context. Implications are drawn for marketing scholars, practitioners and educators. |
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| ISSN: | 1573-0697 |
| Contains: | Enthalten in: Journal of business ethics
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| Persistent identifiers: | DOI: 10.1023/A:1006072413165 |
