Character and Virtue Ethics in International Marketing: An Agenda for Managers, Researchers and Educators
This article examines the applicability of character and virtue ethics to international marketing. The historical background of this field, dimensions of virtue ethics and its relationship to other ethical theories are explained. Five core virtues – integrity, fairness, trust, respect and empathy –...
| Autor principal: | |
|---|---|
| Tipo de documento: | Recurso Electrónico Artigo |
| Idioma: | Inglês |
| Verificar disponibilidade: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Publicado em: |
1999
|
| Em: |
Journal of business ethics
Ano: 1999, Volume: 18, Número: 1, Páginas: 107-124 |
| Outras palavras-chave: | B
International Market
B Virtue Ethic B Ethical Theory B Economic Growth B Marketing |
| Acesso em linha: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
MARC
| LEADER | 00000naa a22000002c 4500 | ||
|---|---|---|---|
| 001 | 1785670298 | ||
| 003 | DE-627 | ||
| 005 | 20220112043925.0 | ||
| 007 | cr uuu---uuuuu | ||
| 008 | 220112s1999 xx |||||o 00| ||eng c | ||
| 024 | 7 | |a 10.1023/A:1006072413165 |2 doi | |
| 035 | |a (DE-627)1785670298 | ||
| 035 | |a (DE-599)KXP1785670298 | ||
| 040 | |a DE-627 |b ger |c DE-627 |e rda | ||
| 041 | |a eng | ||
| 084 | |a 1 |2 ssgn | ||
| 100 | 1 | |a Murphy, Patrick E. |e VerfasserIn |4 aut | |
| 245 | 1 | 0 | |a Character and Virtue Ethics in International Marketing: An Agenda for Managers, Researchers and Educators |
| 264 | 1 | |c 1999 | |
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a Computermedien |b c |2 rdamedia | ||
| 338 | |a Online-Ressource |b cr |2 rdacarrier | ||
| 520 | |a This article examines the applicability of character and virtue ethics to international marketing. The historical background of this field, dimensions of virtue ethics and its relationship to other ethical theories are explained. Five core virtues – integrity, fairness, trust, respect and empathy – are suggested as especially relevant for marketing in a multicultural and multinational context. Implications are drawn for marketing scholars, practitioners and educators. | ||
| 650 | 4 | |a Ethical Theory | |
| 650 | 4 | |a Virtue Ethic | |
| 650 | 4 | |a International Market | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Economic Growth | |
| 773 | 0 | 8 | |i Enthalten in |t Journal of business ethics |d Dordrecht : Springer, 1982 |g 18(1999), 1, Seite 107-124 |h Online-Ressource |w (DE-627)270937129 |w (DE-600)1478688-6 |w (DE-576)121465284 |x 1573-0697 |7 nnas |
| 773 | 1 | 8 | |g volume:18 |g year:1999 |g number:1 |g pages:107-124 |
| 856 | |3 Volltext |u http://www.jstor.org/stable/25074038 |x JSTOR | ||
| 856 | 4 | 0 | |u https://doi.org/10.1023/A:1006072413165 |x Resolving-System |z lizenzpflichtig |3 Volltext |
| 935 | |a mteo | ||
| 951 | |a AR | ||
| ELC | |a 1 | ||
| ITA | |a 1 |t 1 | ||
| LOK | |0 000 xxxxxcx a22 zn 4500 | ||
| LOK | |0 001 4033729194 | ||
| LOK | |0 003 DE-627 | ||
| LOK | |0 004 1785670298 | ||
| LOK | |0 005 20220112043925 | ||
| LOK | |0 008 220112||||||||||||||||ger||||||| | ||
| LOK | |0 035 |a (DE-Tue135)IxTheo#2021-12-31#44DD3FB059A5D1D149BA6BA169F4153924CB59A3 | ||
| LOK | |0 040 |a DE-Tue135 |c DE-627 |d DE-Tue135 | ||
| LOK | |0 092 |o n | ||
| LOK | |0 852 |a DE-Tue135 | ||
| LOK | |0 852 1 |9 00 | ||
| LOK | |0 866 |x JSTOR#http://www.jstor.org/stable/25074038 | ||
| LOK | |0 935 |a ixzs |a ixrk |a zota | ||
| ORI | |a SA-MARC-ixtheoa001.raw | ||
| STA | 0 | 0 | |a Marketing |
| STB | 0 | 0 | |a Marketing,Mercatique,Mercatique |
| STC | 0 | 0 | |a Marketing |
| STD | 0 | 0 | |a Marketing |
| STE | 0 | 0 | |a 巿场营销,营销,巿场营销 |
| STF | 0 | 0 | |a 巿場營銷,營銷,巿場行銷 |
| STG | 0 | 0 | |a Marketing |
| STH | 0 | 0 | |a Маркетинг |
| STI | 0 | 0 | |a Μάρκετινγκ,Marketing |
| SYE | 0 | 0 | |a Absatzwirtschaft,Konsumgütermarketing,Marketingpolitik,Verbrauchsgütermarketing,Absatzpolitik,Absatzplanung,Verkaufsplanung,Absatzwirtschaft,Konsumgütermarketing,Marketingpolitik,Verbrauchsgut,Verbrauchsgütermarketing,Absatzpolitik,Absatzplanung,Verkaufsplanung |
