Ethics and services marketing
The area of services marketing is a highly crucial one for potential ethical violations. The services industry, which drives over two-thirds of our national economy, is about to experience severe changes due to increasing competition. The temptation to make ethical compromises will pose a dramatic t...
| Authors: | ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
1993
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| In: |
Journal of business ethics
Year: 1993, Volume: 12, Issue: 10, Pages: 785-795 |
| Further subjects: | B
Regulatory Agency
B National Economy B Unethical Behavior B Economic Growth B Marketing |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |