RT Article
T1 Corporate giving: A look at the arts
JF Journal of business ethics
VO 4
IS 3
SP 215
OP 222
A1 Stead, Bette Ann
LA English
PB Springer Science + Business Media B. V
YR 1985
UL https://ixtheo.de/Record/178566977X
AB The private sector is being asked to take up the slack of government cutbacks. This article reviews the development of corporate giving. ‘The arts’ are identified as an area that needs a defined rationale to justify corporate contributions. A historical review of private support of the arts is presented. International and national support levels are examined. Pragmatic and idealistic reasons for needing the arts are listed. Strategies are suggested to aid business implement successful support programs. A model for corporate images for corporate giving to the arts is also presented.
K1 Support Level
K1 Historical Review
K1 Support Program
K1 Private Sector
K1 Economic Growth
DO 10.1007/BF00705622