“Monkey See, Monkey Do?”: The Effect of Construal Level on Consumers’ Reactions to Others’ Unethical Behavior

This research examines how and why reactions to other consumers’ unethical behavior differ among consumers and vary in different situations. Drawing on construal level theory, the authors propose that the relationship between other consumers’ unethical behavior and focal consumers’ unethical behavio...

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Bibliographic Details
Main Author: He, Yuanqiong (Author)
Contributors: Zhang, Junfang ; Zhou, Yuanyuan ; Yang, Zhilin
Format: Electronic Article
Language:English
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Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Published: 2019
In: Journal of business ethics
Year: 2019, Volume: 156, Issue: 2, Pages: 455-472
Further subjects:B Unethical consumer behavior
B Self-expressiveness
B Construal level theory
B Other consumers
Online Access: Volltext (lizenzpflichtig)