Boeuf, B., & Darveau, J. (2019). An Ethical Perspective on Necro-Advertising: The Moderating Effect of Brand Equity. Journal of business ethics, 155(4), 1077-1099. doi:10.1007/s10551-017-3490-x
Style de citation Chicago (17e éd.)Boeuf, Benjamin, et Jessica Darveau. "An Ethical Perspective on Necro-Advertising: The Moderating Effect of Brand Equity." Journal of Business Ethics 155, no. 4 (2019): 1077-1099, https://doi.org/10.1007/s10551-017-3490-x.
Style de citation MLA (9e éd.)Boeuf, Benjamin, et Jessica Darveau. "An Ethical Perspective on Necro-Advertising: The Moderating Effect of Brand Equity." Journal of Business Ethics, vol. 155, no. 4, 2019, pp. 1077-1099, https://doi.org/10.1007/s10551-017-3490-x.
Attention : ces citations peuvent ne pas être correctes à 100%.
