Won’t Get Fooled Again: The Effects of Internal and External CSR ECO-Labeling
Although most consumers are positive about socially responsible companies, in order to benefit from CSR efforts, effective and clear CSR communication is important. However, due to the constantly rising profusion of eco-labels, based on either own claims from the organization or claims made by an ex...
| Authors: | ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2019
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| In: |
Journal of business ethics
Year: 2019, Volume: 155, Issue: 2, Pages: 413-424 |
| Further subjects: | B
Corporate social responsibility
B CSR B Green packaging B Greenwashing B Green marketing |
| Online Access: |
Volltext (kostenfrei) |